If you have been in any drugstore or Target grocery store in this day and age, you know that this lip balm company has taken over in recent years. They truly revolutionized the market by changing what people thought of lip balm. They did this in a number of different ways, all of which point to the reason that they have emerged as the leader in the market. To learn a little bit more about how this company masterfully released his success, read on to learn.
They changed the packaging and shape
The most noticeable way that EOS lip balm revolutionized the market is by changing the shape of the package. Lip balm is shaped in slim canisters, until EOS changed it to a round container. One of the main reasons that this happened is because they realized that it is mostly women that use lip balm. These women reported that the lip balm was easily lost inside of their purse and not an overall pleasurable experience to use. So the company made changes with this in mind.
They automated production
Another great way that this company reaches the top is by automating their production process. Because of this, they are able to fulfill orders quickly and conveniently with low overhead costs. This increased overall bottom line and allow them to produce the product far quicker, which was important in the very beginning.
They marketed well
Finally, it is important to know that this company also reached success by doing excellent marketing. They embraced social media and targeted the millennial demographic. They also made their packaging fun and colorful, giving people plenty of different color and flavor options. See, https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA.
Consider these tips know exactly how his lip balm company was able to make a lot of money and become a premier provider.
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