Executive Lori Senecal Is An Example Of Why Creativity Matters In Business

There are many skills that are needed to succeed in the world of business. A capable business person must know how to build and maintain relationships, they must be aware of how to develop and implement strategies that can drive change on a day to day level and in a big picture sense. But now more than ever business people must be able to deploy creativity in a way that will benefit their business.

Some people might wonder why creativity would be considered a must-have business skill when there are other more technical skills that impact a business’ performance in its respective sector such as financial management or specific domain expertise. While hard skills like these are very important for any business to have some business executives and professionals might find that being creative can be just as useful in their careers and to their companies. According to a survey that was conducted by IBM chief executive officers from a wide range of countries selected creativity as the quality that they believed would have the most impact on how their companies performed in the future. According to CKGSB Knowledge a professor from New York University’s business school noted that being creative was an “important leadership quality.” It is clear that creativity has an important role to play in the world of business. Check out Forbes to know more.

There are few chief executive officers who value the role that being creative has to play in building a successful business more than Lori Senecal. Lori Senecal was named to the position of global CEO of the advertising company CP + B in 2015. Lori Senecal recently received the honor of being counted among the “most creative people in business” by a magazine known as Fast Company. The annual list of Most Creative People that is compiled by Fast Company is meant to celebrate the innovative business people and creatives that are working across a number fields and who are in a variety of professions. Lori Senecal received the honor because of the stellar record of work that Lori has been doing at CP +B as a senior executive that is responsible for managing the firm’s international business endeavors. Follow her on Twitter

See more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#3be604e71197

Jose Henrique Borghi – One of the Most Successful Advertising Gurus of Our Time

Jose Henrique Borghi is the name to reckon with in the Brazilian Advertising world. Over the years, Jose has created some of the most memorable and fruitful ads that are still remembered by people. It includes the one for the wildlife conservation named “The Mammals of Parmalat.” He also helped companies such as Mitsubishi, Fiat, Unilever, and many others to design and develop a successful ad campaign that would go on to achieve great success and multiply clients’ turnover considerably.

Jose Henrique Borghi is one of the most successful advertising professionals in the Brazilian Advertising world and has also developed ads for many international firms as well. He currently serves as the co-CEO along with Andre Gomes, of Mullen Lowe Advertising Agency, which is the third largest ad agency in Brazil. After working for several years with many other advertising companies such as DM9/DDB, and others, he joined hands with Erh Ray to form his company named BorghiErh Creative Intelligence. His company merged and re-merged with other international firms to become Mullen Lowe Brazil.

Jose Borghi studied marketing and advertising at the Pontifical Catholic University of Sao Paulo and joined Standard Ogilvy after graduation. Contact Jose Borghi, It marked the turning point in his career, as working in one of the leading advertising firms at such an early period of his career helped him learn a lot. It is what helped him gain insight into the advertising field and made him an expert that he is today. He has won numerous awards and recognition in the advertising world over the years, including at New York Film Festival, Cannes Film Festival, Clio Awards, Abril Awards, One Show Awards, and learn more about Jose Borghi.

Jose Henrique Borghi loves to lead his life simply and focuses on working hard and keeping himself fit, and also occasionally participates in marathons.

Other Ref: http://www.bestadsontv.com/profile/103488/Jos-Henrique-Borghi