EOS Lip Balm

If you have been in any drugstore or Target grocery store in this day and age, you know that this lip balm company has taken over in recent years. They truly revolutionized the market by changing what people thought of lip balm. They did this in a number of different ways, all of which point to the reason that they have emerged as the leader in the market. To learn a little bit more about how this company masterfully released his success, read on to learn.

They changed the packaging and shape

The most noticeable way that EOS lip balm revolutionized the market is by changing the shape of the package. Lip balm is shaped in slim canisters, until EOS changed it to a round container. One of the main reasons that this happened is because they realized that it is mostly women that use lip balm. These women reported that the lip balm was easily lost inside of their purse and not an overall pleasurable experience to use. So the company made changes with this in mind.

They automated production

Another great way that this company reaches the top is by automating their production process. Because of this, they are able to fulfill orders quickly and conveniently with low overhead costs. This increased overall bottom line and allow them to produce the product far quicker, which was important in the very beginning.

They marketed well

Finally, it is important to know that this company also reached success by doing excellent marketing. They embraced social media and targeted the millennial demographic. They also made their packaging fun and colorful, giving people plenty of different color and flavor options. See, https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA.

Consider these tips know exactly how his lip balm company was able to make a lot of money and become a premier provider.

Visit evolutionofsmooth.ca/ for more product information.

Betsy DeVos: Bettering Education, One Step At A Time

Betsy DeVos is the current Education Minister of the United States of America, and someone who has been appearing in a large number of journals and periodicals nationwide. Her appointment to the position of Education Minister was one of the most controversial in the history of American appointments. What set Betsy apart making her the first, was the fact that the vote for her appointment was equally divided, with half the parliament voting in her favor, and half voting against. The tie breaking vote was then cast, which decided the fate of Betsy and the future of the American schooling system.

Since a long time, Betsy has stood for the betterment of the education system in the country. She is a firm advocator of better education for the future generations and believes that through education the country can prosper. She has been involved with numerous movements for different subjects pertaining to academics. Just a few years ago, Betsy was at the forefront, leading the charge for the establishment of the school charter movement. The education that children receive in private schools in extremely high as compared to the ones received from public schools. Therefore, students who show exceptional skills aren’t given the right tools for their growth, resulting in their potential getting capped. The school charter movement, therefore, lobbied for the switch of public schools to private companies, and for the use of taxpayer’s money to give the children of America an access pass to better education which can help their growth. Even though the movement proved to be unfruitful, Betsy DeVos still aims to hopefully one day help public schools develop for the sake of the children coming there. Visit Betsy’s website at betsydevos.com.

She therefore wanted to make it so that schools would have to undergo rigorous tests only to receive a certain grade at the end of the examination. Using this method of grading, Betsy DeVos believed that they could classify the schools that need to better their standards and separate them from the ones that are already performing well. This grading system is also particularly useful to parents as sometimes they don’t know which schools are good and which aren’t. By looking at the grade that the school received, parents can make a better judgement while putting their children in school. The right school can significantly boost a child’s learning capabilities and facilitate their growth and development, and Betsy DeVos aims to someday make it, so every child in America has the opportunity for quality education.

Read more: http://www.npr.org/sections/ed/2017/01/31/512507538/under-devos-heres-how-school-choice-might-work

With her husband Dick DeVos, Betsy has helped numerous people all over America better their lives. Most of her philanthropic efforts are conducted through the DeVos Family Foundation., a charitable trust to help people and organizations in need.  Visit their foundation at dbdvfoundation.org.

End Citizens United Undertakes Massive Grassroots Support

End Citizens United was established in 2015 as a political action grassroots mobilizing group. The main objectives are countering disastrous effects of Citizens United and reforming the campaign finance system. It is a means of demonstrating to candidates and elected officials the ability of voters to fight increasing interference of billionaires in election processes.


It aims to build a strong, broad coalition that works towards reforming campaign finance and pressuring elected officials to take action. The move will help dismantle big money politics that is running the political system. End Citizens United aims to champion election of campaign finance reform politicians.


The champions seek to End Citizens United and stopping unlimited political funding. End Citizens United works together with pro-reform candidates to raise money issue as a national priority. Also, it uses grassroots support to demonstrate political will on the issue of campaign funding.


They also support reform candidates coming under attack from the corporate mega-donors and special interests together with their super PAC networks and dark money groups.

Most of the candidates receiving support are Democrats because they play a leading role in this fight. Across the country, most independents, democrats, and republicans all agree that undisclosed political funding is spiraling out of control. The group plans to set up a separate expenditure arm that will financially back reform candidates through initiatives such as direct mailers, television ads, and polling.

End Citizens United also hopes to enact these reforms in both local and state level. The plan is to pass a constitutional amendment to overturn the Supreme Court decision in 2010. However, it is encountering skepticism by political finance experts. The hurdle is that the bill must garner two-thirds in both the house and senate. Besides, three-quarters of US states must ratify it.


The intention is hugely acclaimed as wanting to restore government transparency. It is being applauded for its pressure on the Supreme Court and political actors, which are eliciting public awareness to the need for reform that ensures elections have no interference from rich billionaires or corporations. Most of the candidates backed are Democrats as the leadership of Republican Party is frustratingly supporting the Supreme Court decision.


The grassroots support receives an average donation of $14.86 and has received 136,000 donations so far. It has raised at least $2 million from small donors and s receiving more donations from a wide range of sources. It aims to achieve $30 million this cycle. It has a support base of 325,000 Americans who have signed a petition for finance reform amendment. It is currently, collaborating with like-minded groups such as Ready for Hillary that boasts $4 million people.


Arthur Becker Discusses His Professional Career

Arthur Becker, a Managing Member of Madison Partners, LLC, is at the top of his game. With a background in several different industries, Becker is one of New York’s leading businessmen. His current business venture, Madison Partners, focuses on real estate and early stage Bio Tech.

Early in his career, see: fashionista.com, Becker developed a professional interest in technology. The tech industry is fast moving and ever-changing. The high-speed business deals offered Becker a challenge he couldn’t refuse. Even though he’s worked in other industries, spending 7 years as a senior advisor at the Vera Wang fashion company, technology-based companies are always attracting his eye.

After working at NaviSite and ZINIO, Becker’s taste for technology and real estate blossomed. After selling NaviSite in 2011, he began developing condominiums all over New York and Miami, Florida. Keeping up with his love for technology, he also often took notice of some early stage biotech companies. Eventually, he founded a company that would allow him to satisfy both his interests.

Like all good business professionals, Becker works best when he’s working with other like-minded people. When he’s working with professionals who he respects, it pushes him to be more effective. Real estate is the intrigue that pushes him furthest.

Becker often talked on LA Times about one particular habit he’s had to overcome in order to become as successful has he is. Trying to balance his passionate drive with critical thinking isn’t easy for him. When he first gets an idea or hears about an idea, he becomes so excited and wants to get started right then. He often has to calm himself down and use critical thinking to focus his efforts.

Having worked in several different businesses, he’s failed more often than not. Over the years, he’d like to think that he’s learned to avoid failing because of similar pitfalls.

Read the interview here: https://ideamensch.com/arthur-becker/