Roberto Santiago is one of the most successful businessmen in Brazil. He was born on 1958 July in the city of Joao Pessoa. He attended the Pio X Marist College and later graduated with a degree in Business Administration from the University Center of Joao Pessoa. He started his career as a businessperson at a very young age in manufacturing and designing of cartons which he supplied to a series of different companies. He later moved on to real estate, and he bought a large piece of land in Joao Pessoa which he developed to become the largest mall in the state of Paraiba and one of the largest in the whole of Brazil. The construction only took two years, and in 1989 the Manaira Shopping Mall was launched.
The Manaira shopping mall is one of the largest shopping complexes in Brazil, hosting a theatre, a large gaming area, a rooftop concert hall, banking institutions, food court, a fitness center and The College Higher Education of Paraiba is also located in the mall. The Mall has become a busy place as most residents of Joao Pessoa visit on a daily basis. It has various entertainment options for its customers such as the spacious gaming room, the theater which feature most recent shows and movies and a bowling alley. The food court has undergone renovations and expansion during 2008, 2012 and in 2014 to accommodate people from all walks of life. Restaurants are ranging from fast foods to classy restaurants such as Capital Steakhouse, Waynes, and Espaco Gourmet.
In 2009, there was a launch of the Domus Hall, a rooftop complex space that is large enough to host 4,000 people seated and 10,000 people standing. The rooftop space can be used to host a series of activities such as musical concerts, conferences, graduation ceremonies as well as exhibitions. The Domus Hall is equipped with up-to-date sound equipment that makes it unique to host musical and theatrical productions and events. It also has cabins for private meetings and lounging purposes.
The Manaira Shopping mall has something for everyone, from furniture to clothing, jewelry to sports gear as well as cosmetics and books. The Domus Hall attracts both international and local musicians and music groups and bands to perform there, which may otherwise not have come. The mall has played a significant role in growing the economic and social status of the city by attracting businesses, corporations and establishments to open branches in the area, in turn, creating more jobs for the local community. Robert Santiago has given back to the community through opening the mall as it has helped to boost the culture of the area through giving cultural experience to both locals and international tourists.